MediaWorks 2011

20-23 July 2011, Ho Chi Minh, Vietnam

Mediaworks is an intense, challenging and rewarding 4-day course designed to equip the rising stars of media and advertising with the skills they need to survive today's multi-faceted industry. Designed for media planners & buyers, advertising sales personnel, agency planners, creatives, brand marketers and other industry-related functions, this course puts attendees through their paces in a real-life simulation as they are set the challenge of preparing a pitch for a client with a real brief in real time. 

As part of the training, MediaWorks incorporates a one-day conference which brings together industry experts and professional trainers, and examines the obstacles facing the next generation, strategies for winning pitches and maintaining creativity while still delivering the clients objectives.

'We work in the talent business so MediaWorks isn’t just about training. It’s really an opportunity for us to do something for our business and industry. Nurturing and growing young talent only helps to future proof our business.'

Cheuk Chiang, CEO, PHD Asia Pacific

'MediaWorks is the best assimilation training for young stars in the industry.  It encourages out-of-the-box, creative thinking and most of all, challenges young minds to expand.  I'm proud to be a mentor working (and sharing) with future young stars of the industry.'
Susana Tsui, President, Neo@Ogilvy, Asia Pacific

'This is the one event in the year I’ve never missed because it’s such a vital learning experience for anyone in the media industry.'

Steve Garton, Managing Director, Media - Greater China, Global Head of Media, Synovate