For fifteen years MediaWorks has prepared media buyers and planners in understanding and responding to real client briefs under real time pressure. In 2021 Campaign Asia will exchange hotel rooms for office boardrooms. Over the course of four days delegates will be categorised into virtual teams with people of different areas of expertise, cultural backgrounds, and life experiences, and tasked with delivering a presentation on a real client brief. 

Team members will be guided by media-expert mentors from around Asia-Pacific, some of whom are MediaWorks graduates themselves, who will also imbue them with the skills required to get ahead in an increasingly uncertain industry. Lessons in strategy, insight, ideation and presentations will help delegates understand precisely how to get ahead in client work, and leadership training given by agency chief executives will prepare them for the next phases in their careers. 

Do you have what it takes to join a host of the region's media leaders in surviving MediaWorks Online?

Over 1500 young media professionals 

have survived the challenge to date. 

Are you ready for the MediaWorks journey?

Real Brief. Real Training. Real Time.

Next year’s programme will offer a more hands-on experience, with online workshop-style breakout sessions that bring together industry experts and professional trainers to assist delegates in examining the obstacles facing the next generation, techniques and strategies to win business, developing effective storytelling skills, and being creative while still delivering marketing objectives. All will be done under the added pressure of not being able to meet face-to-face. 

Want to see what MediaWorks Online is all about? Watch what our 2019 delegates have to say about the MediaWorks experience below.

MediaWorks is not for the fainthearted! This training programme is designed for immense learning in a short period of time and may involve sleepless nights, moments of tension and even fear!

Whether you are a marketer or an aspiring creative director, this is the essential training ground for all in the advertising field:

• Media planners & buyers
• Account managers
• Advertising sales
• Agency planners
• Brand marketers
• Content producers
• Planning & accounts directors
• Digital manager
• Client service managers
• Agency creatives
• Other industry-related functions

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